Posted by
Ishita Mitra
Twitter has definitely become a new media platform for our generation, and while I usually frown upon it, it's nice to see that it is also being used as a source of alternative media for environmental communication, rather than just the daily happenings of celebrities. I wonder, however, if this is a useful tool for recruiting more environmental activists and fostering awareness. Because each "tweet" is just a sentence or so long, they are able to update quite regularly with little snippets of news, so in theory, people would be exposed to a wide variety of happenings around the world. This might be beneficial because most people say they don't have time to sit down and read full articles on everything that is going on, and this way they could have at least some level of awareness and perhaps further research the topics that peak their interest. At the same time, people may just skim over these "tweets" and feel good about themselves at the end of the day because they feel like they spent some time on green education.
As we have discussed in class, one of the key methods of change is education. People need to be educated in order to truly care, and in order to know out of all the products and lifestyles that are constantly being marketed to us what is actually helpful and how it helps. If people are just reading one sentence blurbs about green news, are they actually being impacted? Is this sort of brief education actually effective or merely just efficient?
Example of an environmental twitter feed:
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